Creative Mobile Ideas

by Jay on December 11, 2012

Here are some ideas for addressing one of the key components to making Mobile engaging, fun and creative… as opposed to just blasting coupons at people ad nauseum…


(sorry too many graphics to post this info directly, so go to the link and enjoy!)



Combine SMS with Social

by Jay on June 14, 2012

Here’s a great example of how to cross-promote and build your social presence using SMS. 

Let’s say you create a campaign that asks your customers to recommend a unique new burger combination (like a peanut-butter pineapple burger…don’t knock it until you’ve tried it!) to add to your menu. You want people to come up with their favorite strange burger combination and post their responses on your Facebook page. Then, as judged by the Chef and kitchen staff, the best suggestion gets added to the menu (or as a special), and the person who suggested the winning combo gets ten free burgers!

- The restaurant sends a text out to all their diners with some sort of trivia question, puzzle or contest question. The text message also includes a short URL link to the restaurant’s Facebook Fan Page, where the diner can respond/answer. (You could also do this as an opt-in campaign, using table tents and signs to get people to enter and opt-in to your SMS list).

- Diners go to the Facebook Fan Page, and put their answer to whatever the question was, on the wall of the restaurant’s page.

- The restaurant then picks a winner (e.g. the first three people to respond, the best answer as voted on by the kitchen staff, etc.), and notifies them publicly on the fan page that they are the winner

- The diner goes into the restaurant to claim their prize, and everyone wins.

- You send an SMS message to all the non-winners thanking them for their suggestion, and give them a coupon for $2-$4 off to come in and try the winning burger!

You can set up your Facebook page so they have to “Like” it in order to post an answer, and they have to keep checking the Facebook page to find out who won (and of course they’ll be curious to see the other answers). Then, most importantly, they have to return to the restaurant to claim their prize!

What clever polls, contests or trivia questions can you think of to ramp up participation and create customer ENGAGEMENT with SMS and Social Media?


Coaching Program for SMS Resellers

November 7, 2011

I’m excited to announce a brand new training program I’m launching for Mobile Marketing Consultants, SMS Resellers and Local Marketers! As the former President of a Mobile Marketing company and the VP of Sales for another, I’ve worked with hundreds of Local Mobile Marketers and one thing I can tell you is that, despite the […]

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Groupon Schmoupon

July 19, 2011

Okay, I get it, the allure of bringing in hundreds of customers, even at loss, is just too darn tempting for many business owners to resist. I won’t go into all sides of the to-Groupon-or-not-to-Groupon argument (although I’m guessing from my Post title you know where I stand). Let’s agree to disagree (if you like […]

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Opt-In Server Contest

May 14, 2011

Struggling to get your Servers to “buy into” your Text Marketing program? As restaurant owners, we all know (and fret) that your servers can make or break almost anything in your business. When you introduce Text Marketing  in your restaurant, with table tents, posters, menu inserts, etc, some people will take the initiative to opt-in. Just […]

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Mothers Day Text Contests and Raffles

April 10, 2011

Mothers Day is one of our biggest days of the year, and also one of the biggest opportunities. In the dining business we jokingly refer to Mothers Day as one of the few Amateur Days of the year (also Valentines, New Years Eve)- when you get people who don’t normally go out to eat or who […]

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Website Opt-Ins to Your Text Lists

March 1, 2011

I am surprised by the number of people we add to our text lists from Fiddlers website ( When I created the Opt-In forms for our site, one popover and one stagnant in-line form, I really wasn’t expecting much. But we’ve added over a hundred opt-ins in just a few months, and that’s on a website that […]

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Text Marketing Prices – Do The Math

October 20, 2010

I had a text salesperson visit my restaurant the other day, and he said “We offer an unlimited plan for $99/month.”  With a bit of shock and panic on my face, I said “Really?”, wondering if in fact, those rates were even possible. “How many messages do you get with the Unlimited Plan?” Then he […]

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Text to Win

October 3, 2010

The newest module, Txt2Win, I’m using it ( as my Daily Special on Thursdays.  I already have a Text2Enter Module, which allows me to run raffles and contests with a raffle, but the new Text to Win Module takes this to a new level.  My new Thursday special is Text to Win: One in Every Five Guests Wins a […]

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Text Football Squares

September 3, 2010

Here in Pittsburgh, we always get very excited at the start of football season (no matter who our Quarterback is and what he’s done).  So I’m doubly excited to debut our newest Text Marketing feature, our Football 100 Squares Pool!  This works just like those paper pools I’ve “heard” about, where people pay money for […]

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